Last Updated on 3 months by Ashley Michael
NEW YORK—President Donald Trump’s sons revealed a gold-colored smartphone and wireless service Monday at Trump Tower, expanding their business empire into telecommunications.
The new venture, called Trump Mobile, offers monthly plans starting at $47.45 with unlimited data. A companion device priced at $499 will hit markets in September.
Eric Trump and Donald Trump Jr. made the announcement exactly 10 years after their father declared his first White House bid at the same Manhattan location.
The wireless service operates through existing infrastructure from major carriers AT&T, Verizon and T-Mobile. Subscribers receive unlimited calling, texting, international calls to 100 nations, roadside assistance and telehealth access.
T1 Mobile LLC, a Florida-registered company, manages operations under a licensing agreement with the Trump Organization. Financial details remain undisclosed.
The gold T1 phone features Android 15 software, 256GB storage capacity and a 6.8-inch display. Company representatives claim American manufacturing, though Eric Trump acknowledged on a podcast that initial units may come from overseas facilities.
Domestic smartphone production faces significant challenges. Labor costs and supply chain complexities mean virtually all U.S. phones currently originate from Asian factories.
Pricing exceeds competitor offerings. Boost Mobile provides similar unlimited coverage at $25 monthly. Visible’s comparable plan costs $25, while Mint Mobile charges $30.
President Donald Trump disclosed earning over $8 million from licensing deals during 2024. The mobile venture represents his family’s latest branded product following watches, sneakers and digital tokens.
Customer service operations will run from St. Louis, Missouri. The company website clarifies that Trump Organization does not directly manufacture, design or distribute these products.