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United Center to sell THC beverages at concerts, becoming first major U.S. arena to do so.
MLN -27 JAN 2026 Chicago’s United Center will begin selling hemp-derived THC beverages at concerts and special events next month, becoming the first major U.S. sports and entertainment arena to offer the products, the venue announced Tuesday.
Under a multiyear partnership with cannabis beverage company Rythm, guests aged 21 and older will be able to purchase Señorita and Rythm-branded drinks at most concerts, shows and special events starting in February. The drinks will not be sold during Chicago Bulls or Chicago Blackhawks games.
According to a news release, the initial lineup will feature four hemp-derived THC beverages containing 5 milligrams of THC each. Options include a sativa-based drink described as “uplifting” and margarita-style mocktails marketed for a “smooth, social lift.”
“Bringing Señorita and RYTHM to the United Center reflects a simple truth: Consumers want non-alcoholic options, and leading venues are responding,” Ben Kovler, chairman and interim chief executive of Rythm, Inc., said in the release.
The move comes as consumer interest in non-alcoholic and cannabis-infused beverages continues to grow. Market research firm Brightfield Group reported that 14% of U.S. adults used hemp-derived THC products in the first quarter of 2025, up from 8% during the same period a year earlier.
Alcohol consumption has also declined. A recent Gallup survey found that 54% of U.S. adults reported drinking alcohol, the lowest level recorded in the polling organization’s nine decades of tracking, with the steepest declines among younger adults.
The cannabis beverage market was valued at nearly $1.7 billion in 2025 and is projected to grow to almost $8.1 billion by 2035, according to estimates from data firm Future Market Insights.
